Design isn’t just about how something looks, it’s how it makes you feel. I create intentional design solutions that help tell stories.
01 ⏤ BIO
02 ⏤ capabilities
03 ⏤ experience
04 ⏤ process
01 ⏤ Bio
I believe that designers have the responsibility to make conscious, meaningful creations. Design doesn’t stop at the computer, it extends to all facets of life: fine art, music, architecture, fashion and culture. We’re meant experience good design viscerally - a beautifully decorated room, a well made cup of coffee in your favourite mug, or the sound of bass notes through really good speakers. Design is deeply integrated into our every day.
I have 7 years of education and hold a BA as well as two certificates from studying graphic and web design, digital media, fine art, music, and art history at UBC, UVic, NIC, and Aberystwyth University in the UK and use this multidisciplinary approach in my work.
02 ⏤ Capabilities
ux + architecture
Print and Packaging
Product & Promotional Packaging
03 ⏤ Experience
SEA TO SKY COMMUNITY SERVICES
uBC AHVA Gallery
district of west vancouver
DEEP DEMOCRACY / CORESOLVE
04 ⏤ Process
Thoughtful design takes time, My approach is thorough, and inclusive.
Meet and Plan
This is the part where I get to know you and your brand. You will complete a questionnaire to help with positioning, audience, goals and values. After reviewing, I’ll present this with some gathered imagery for inspiration to make sure that we’re on the same page with the visual direction that we want to go in.
Undoubtedly little adjustments will need to be made. We will work through two revisions of the presented concept, figure out what's working well and where there may be further opportunity for growth.
Explore and Create
Using the creative direction document as a guide, I’ll start sketching and exploring what works best for your brand.
I’ll give you a few concepts to look over, and we’ll talk about them in depth.
As we are finalizing the logo details we'll also narrow down the colour story and type hierarchy. If your brand requires additional design elements, such as patterns or graphics or business cards we will tackle those next. Final files are sent to you, and the project is launched ☆