FPC is based out of Squamish BC and is named after the first peak of the Chief monolith. The logo uses the form of a mountain peak and curved lines that represent waves, while the lines in the mountain come together to look like timber joins. It was important that the logo was not location specific so that if the business ever moved, it would still be relevant and usable.
Font choice was inspired by architectural drawings, while the secondary typeface is more classical to offset the blockiness of the primary font.
Creative Direction and design: Aubrey Emlyn